This is the first market where the newest entrant to Mondelez's global chocolate portfolio will be launched, Siddharth Mukherjee, director, chocolate category & media, Mondelez India Foods Ltd, said in an exclusive conversation with Business Standard.
In the past five years, Colors didn't make any money on the show, though it had a huge impact on the popularity of the channel (in terms of overall viewership), putting it among the top three. With record sponsorship deals, this year, the channel aims to break-even.
Anticipation of weak sales this festive season due to deficient monsoon, especially outside big cities.
In its bid to grab eyeballs in the regional space, Big Magic rebrands channel, sets up production unit in Patna
Spends by e-commerce players have now touched Rs 1,000 crore.
The action romance entertainer completed its first week with Rs 163.95 crore collection at the box office.
Shooting in small towns, to establish a connect, will increase the sampling of the channel itself.
The Salman-starrer rakes in Rs 26.4 crore on opening day; more expected on day of Eid
After a robust Q4 FY14, thanks to election spends on advertising across platforms, media entities might see slightly lower ad revenue growth at 12 to 14 per cent.
Health Minister Harsh Vardhan's recent request to Finance Minister Arun Jaitley - for an increase in tax on cigarettes from 45 per cent to 60 per cent in the coming Budget - seems to have had a serious impact on cigarette smokers' pockets.
The report analysed product launches of 2011, their success over three years, and reported 31 of the 14,509 products introduced that year were received well by consumers.
Relaunched and indigenous brands fare better in India.
Five matches of the first three days of the World Cup aired on Sony Six and Sony Aath reached 14.8 mn Indian viewers
Nita Ambani's appointment on the board of directors of RIL was met with thunderous applause.
Jaipuria has not specified the amount he is looking to raise, but says this is the right time to tap the capital markets.
The event will be telecast on MSM's sports channels -- Sony Six and Sony Six HD in English - and Sony Aath, the network's only regional channel, in Bengali.
The oralcare major has kept its ears firmly to the ground, pushing products into the hinterland and is holding fort in urban India with innovation for continued volume growth.
This comes in the wake of allegations of financial irregularities by the erstwhile management led by Harish Moolchandani.
Growth in cities has lagged villages as consumers troubled by persistently high inflation have cut spending in the past two years.
However, international fast-food chains have had to change this business model completely, to adapt to Indian preferences.
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